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Five Strategies to Profit Online

Even though the worst of the recession appears to be over, there are still many people who have lost their jobs and wonder whether they will ever again have paid employment. In such circumstances, the idea of working for yourself becomes more and more attractive. In the “real world”, starting up a new business can be a very expensive exercise, but the world wide web offers ways to make a good income for very little start-up cost. Here are five ideas to get you started.

1. Create a product and sell it yourself.
It has been said that everyone is an expert on something. Think about your life experience, the formal and informal study you have done, the “on the job” training you have received. There are things that you know well and are good at. Ask yourself whether someone would be interested in learning those things. Alternatively, if you feel you are not an expert in anything that people would pay to learn about, then spend some time doing research. Once you have the information on hand, put it into an e-book, or better still put it on audio or video files. Create a sales page for it, and a page from which people can download the product, then promote it and wait for the sales.
Advantages: You have complete control over everything – product, price, sales pitch, the lot. You also have a unique product that is being sold by you alone (and your affiliates, should you choose to develop an affiliate program.)
Disadvantages: This approach can mean a great deal of work, not only creating the product but in testing the sales copy and promoting the site.
Bright idea: You don’t have to do everything yourself. Outsource wherever possible.

2. Sell a product that someone else has created.
Purchase a product with Resale Rights. (This means that you can legally sell the product to other people.) These can be bought for a relatively small price, and you get to keep all the profits from the sales. You still need to build a sales page and download page, and you still need to promote the site. The only difference from selling your own product is that you have not had to create it.
Advantages: You do not have the work of researching and creating the product.
Disadvantages: Potentially thousands of other internet marketers are selling the same product. However, this does not have to be as great a problem as it might seem at first. Think of it this way: if you were selling a physical book, would your bookshop be the only one selling that title? Of course not!
Bright idea: Often Resale Rights products come with a pre-made web site. Don’t use it. It’s ok for your product to be available in a zillion places on the web, but your salesletter should be yours and yours alone.

3. Sell someone else’s product for a commission.
Driving people to someone else’s product for a commission on the sales is known as affiliate marketing. There are thousands of affiliate programs available, in every niche from internet marketing to golf and from travel to pet care. One of the best ways to find programs, particularly for beginners, is through Click Bank. Use their search tool to find products that interest you, then create content sites around those products, using links to direct prospects to the product site. You can also promote affiliate products through article marketing, and some will allow you to promote them directly by Pay Per Click (but check their terms first, as some programs reserve certain keywords that you may not use for PPC.)
Advantages: You did not have to create either the product or the sales letter. You are not responsible for returns or refunds. All you have to do is send people to the product site.
Disadvantages: You have no control over the product or the price. Also, sometimes affiliate products are withdrawn, so you have to check regularly.
Bright idea: Don’t try to promote a zillion products at once. Pick a few and work systematically to get them as much exposure as possible.

4. Pay Per Clic Advertising.
Google Adsense in the reverse side of the Adwords PPC program. You build a website with good content, and place a small piece of code from Google on the site. Google then serves up ads that relate to your content (sometimes the relationship is closer than at others). When someone clicks on one of those ads, you are paid a percentage of what Google receives for the click. The trick is to produce really good, relevant content that people want to read – remember, they are not coming to your site just to click on ads!
Advantages: You don’t have to find products to promote, Google does it automatically.
Disadvantages: If someone abuses the ads on your site by multiple clicks, Google can consider it as spamming and disable your account. However, there is software available that allows you to avoid this problem.
Bright idea: Sites like Bukisa, Squidoo and HubPages allow you to create articles or mini sites without having to worry about buying a domain name or web hosting, and they share with you the revenue from Adsense on the pages you create.

5. List Building.
By far the best way to earn money on line, and one that overlaps with some of the others, is to build a mailing list of potential customers. Develop an ezine that offers regular, helpful and informative content, and make sure that you have a subscription form on every page of your web site. (You can do that easily by using Ultimate Footer Ad.) Within that e-zine, you can include links to your own product, a Resale Rights product you are selling, an affiliate product that you are promoting, or even a content site where you have Adsense. People may only visit your web site once, but as long as you provide content they want to read, they will keep receiving your newsletter every week (or however often you publish it.)
Advantages: Allows you to promote any offer or site you want. Keeps reaching people.
Disadvantages: You have to come up with content every issue, and you have to keep up the standard so that people will want to read. (However, as in creating your own product, you can outsource.)
Bright idea: As an added incentive for people to sign up, offer a free e-book or some other product – but make sure they can’t get it till they have confirmed their subscription.


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